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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Mobile marketing
 Gause, Matěj ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs about the latest trends and news from the world of mobile apps and games. It presents the most successful mobile apps which registered more than billion downloads and from their unique characteristics it unveils great potential of mobile marketing. The bachelor's thesis also describes its advantages and unadvantages and prove that it is an excellent tool for making a profit and glory as well as other successes connected to satisfied and loyal customers. The work in detail analyzes a real mobile development company which makes mobile games. The author takes an advantage of 10-year experience in the field of mobile marketing.
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Facebook Platform
 Malík, Tomáš ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This paper describes an environment in which to operate the applications, on currently the most widespread social network Facebook called Facebook Platform. In the introduction, I describe the functioning of social networks, including their specific characteristics and position of Facebook among others social networks on the Internet. Another part deals with the enumeration of philosophical principles and practical means for creating applications on this platform. The work also focuses on capturing the current state of the market with applications on Facebook Platform, including leading developers and describes the principles by which their achievements are gained. It also seeks to comprehensively map the demographic information about users on social network Facebook. Subsequent practical example may serve as a guide and directions for future developers to useful sources of information and proven principles. Finally, it contains the latest information on the future development of Facebook Platform.
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